There is no shortcut to Google SEO success in 2019. In 2018 the search engine juggernaut has made changes to ensure that successful SEO relies on great content, and a long term strategy. Here’s how to do it.
Google rewards brands that it deems as trustworthy

Building Google SEO success in 2019

There is no shortcut to Google SEO success in 2019. In 2018 the search engine juggernaut has made changes to ensure that successful SEO relies on great content and a long term strategy. Here’s how to do it.

Last year, Google rolled out a raft of algorithm changes to its search engine with the primary goal of rewarding websites that deliver excellent quality content, and brands that were deemed trustworthy.

Google rewards brands that are deemed trustworthy - Starbucks
Starbucks is one of the worlds most recognisable brands. Photo by Hans Vivek on Unsplash

These changes mean that it is less likely than ever that you are going to find a quick fix solution to get your site ranking on the first page of Google.

Grey and black hat SEO marketing techniques have always been high-risk thanks to the algorithm updates, and now even simple, quick fix on-page optimisation techniques aren’t going to be enough to boost your rankings.

How do you build trust with Google?

Building trust with Google is the question that everyone is scrambling to find an answer to right now. How do you prove to Google that not only your website but also your business is trustworthy and a credible source of information?

Trusted Brands - Aldi
Aldi was Australia’s most trusted brand again in 2019

Here’s where to start:

What is your brand saying about your business?

I’m not just talking about your logo and your graphics here. I am talking about your products, your service, your staff, your policies. Everything you do i part of your brand persona and your brand culture.

“Whether it’s Facebook, the big banks or our major utilities, directors and their management teams need to think about the social drivers of trust and distrust – ethics, believability, integrity and transparency.”

Roy Morgan Chief Executive Michele Levin, 2018

You want to be authentic, honest, knowledgeable, reliable, all of those things that you would want from a great partner! You also want to have a great product that people want to come back to, and to tell their friends about how much they love.

Doing so reflects well with your existing customers and potential customers, and is recognised in your ratings, reviews and website traffic. If Google can see this happening, then it says to them that you have a business that people know, like and trust.

Basics for great website SEO

The first place to start in on your website. Does it meet the requirements that Google has set out over the last 12 months?

What does a Google Search say about your business?

Perform a Google search for your brand and take a look at what you see. What that search is saying about your business helps Google form it’s view:

  • Check your reviews and ratings – are they good?
  • Are you listed on Google My Business, and if you are is the information up to date, accurate, and consistent with your website?
  • How do you appear in the search results? Is your domain on brand, are your titles and descriptions presenting correctly?
Palm & Pine - online reputation
Local Newcastle business Palm & Pine is doing an amazing job of building their online reputation

What does content that Google likes, look like?

In short, the content that Google likes is the content that its users like. Content that engages, is authentic, and answers the questions that users are performing searches on.

It’s hard to know if the content that you are producing is going to meet these goals. The best way to start is to take a look at your competitors who rank well and look to replicate what they are doing.

I’m not saying copy what they have done; the trick is to use your competition as a starting point and then do it better. Make your content simple to read by using tools like Grammarly, or make it more engaging by using infographics, video and images.

The long term game

Whichever way you start, be it from scratch or from looking at what your competition is doing, what you will still find is that there is no quick fix. It will take time for your pages to rank, and even longer to rank well.

When you are playing the long term game you need to check your content frequently:

  • Is what you have written about still relevant?
  • Does the delivery method still work?
  • Is the content still accurate, or is it outdated or superseded?

Check and update, or remove your content every three to six months. Doing so means that your website is still relevant and engaging to your users, and it also lets Google know that you haven’t just written it and walked away.

Engage NewyMedia to help your business

Our clients don’t have the time to implement successful long term SEO strategies, which is why they enlist our help. Get in touch if you would like to discuss what we can do for you.

About NewyMedia

We’re a digital marketing agency in Newcastle, Australia. Working closely with our clients we take a holistic approach to your digital marketing, including you and your team in the journey to deliver personalised and tailored solutions.

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