Building Google SEO success in 2019
There is no shortcut to Google SEO success in 2019. In 2018 the search engine juggernaut has made changes to ensure that successful SEO relies on great content and a long term strategy. Here’s how to do it.
Last year, Google rolled out a raft of algorithm changes to its search engine with the primary goal of rewarding websites that deliver excellent quality content, and brands that were deemed trustworthy.
These changes mean that it is less likely than ever that you are going to find a quick fix solution to get your site ranking on the first page of Google.
Grey and black hat SEO marketing techniques have always been high-risk thanks to the algorithm updates, and now even simple, quick fix on-page optimisation techniques aren’t going to be enough to boost your rankings.
How do you build trust with Google?
Building trust with Google is the question that everyone is scrambling to find an answer to right now. How do you prove to Google that not only your website but also your business is trustworthy and a credible source of information?
Here’s where to start:
What is your brand saying about your business?
I’m not just talking about your logo and your graphics here. I am talking about your products, your service, your staff, your policies. Everything you do i part of your brand persona and your brand culture.
“Whether it’s Facebook, the big banks or our major utilities, directors and their management teams need to think about the social drivers of trust and distrust – ethics, believability, integrity and transparency.”Roy Morgan Chief Executive Michele Levin, 2018
You want to be authentic, honest, knowledgeable, reliable, all of those things that you would want from a great partner! You also want to have a great product that people want to come back to, and to tell their friends about how much they love.
Doing so reflects well with your existing customers and potential customers, and is recognised in your ratings, reviews and website traffic. If Google can see this happening, then it says to them that you have a business that people know, like and trust.
Basics for great website SEO
The first place to start in on your website. Does it meet the requirements that Google has set out over the last 12 months?
- Does your site meet Googles need for speed?
- Is your website safe for users?
- Do you have amazing, original and authentic content?
- Is your website built for mobile first?
- Are your titles, descriptions, links all up to scratch?
What does a Google Search say about your business?
Perform a Google search for your brand and take a look at what you see. What that search is saying about your business helps Google form it’s view:
- Check your reviews and ratings – are they good?
- Are you listed on Google My Business, and if you are is the information up to date, accurate, and consistent with your website?
- How do you appear in the search results? Is your domain on brand, are your titles and descriptions presenting correctly?
What does content that Google likes, look like?
In short, the content that Google likes is the content that its users like. Content that engages, is authentic, and answers the questions that users are performing searches on.
It’s hard to know if the content that you are producing is going to meet these goals. The best way to start is to take a look at your competitors who rank well and look to replicate what they are doing.
I’m not saying copy what they have done; the trick is to use your competition as a starting point and then do it better. Make your content simple to read by using tools like Grammarly, or make it more engaging by using infographics, video and images.
The long term game
Whichever way you start, be it from scratch or from looking at what your competition is doing, what you will still find is that there is no quick fix. It will take time for your pages to rank, and even longer to rank well.
When you are playing the long term game you need to check your content frequently:
- Is what you have written about still relevant?
- Does the delivery method still work?
- Is the content still accurate, or is it outdated or superseded?
Check and update, or remove your content every three to six months. D
Engage NewyMedia to help your business
Our clients don’t have the time to implement successful long term SEO strategies, which is why they enlist our help. Get in touch if you would like to discuss what we can do for you.