Here are 6 tips to make marketing through your digital channels a success in 2019.
2018 was a massive year for us. Make 2019 a big one for you. This year in Newcastle digital marketing is where you will find your customers. Here’s how we can help you!
First of all, what a year it was, and not just from a business sense but on a personal level too. I welcomed my first child into the world, and to round out the year Strats got married! Indeed, for me, it was a year where I achieved some huge life goals, and I think Chris would say the same for himself.
Our business partnership started with a client/agency relationship where both of us were achieving great things for our employees. Having worked closely with each other, it got us to thinking that we could deliver these results to more clients in need. That’s how we paired up and started our very own digital marketing agency right here in Newcastle.
In 2019 we will continue to work with local and national brands to grow their business and deliver positive ROI. Here are 6 ways in which we can help your business grow:
1. Marketing Strategies
Don’t go pouring money into any advertising in 2019 unless you have a clear digital strategy to start from. You need to know who you are, what you are selling, who you are selling it to and how you are going to reach your audience.
You also need to know what you are spending and how you will calculate your return on investment.
Clear, concise and easy to follow digital marketing strategies are a must.
To maximise your return, it is more important than ever in the digital space to have a brand that your audience recognises. Consumers buy from brands they know, like and trust.
Start with a great product, build a great brand and grow your brand awareness by getting in front of the right customers at the right times. Search engines like to present organic search results that their users trust and a strong brand helps.
Your search campaigns, website design, social media marketing, and all your content marketing needs to reflect your business and your values.
3. Social Media Advertising
Getting your brand and your products in front of the right people at the right time is what social media advertising is all about. Using social networks like Facebook and Instagram, you can get hyper-specific with your targeting using tools like Audience Targeting.
You can market to existing customers, new users that have been to your site, and you can even build brand new audiences with lookalike targeting using your customer database.
This product is ridiculously powerful, and you are mad if you aren’t using it already.
4. Conversion Optimisation
From seeing your online advertising, hearing your brand, or receiving a flyer, the bottom line is how many users are actually buying your product?
Online marketing needs to take into consideration your entire conversion pathway and look, from search, to click, to sale, and even the aftersale. Find ways that you can track and optimise how many customers are buying your products.
Don’t let any opportunity pass you buy. You spend a lot of money with paid search and pay per click advertising, remarketing to your customers increases your conversion rates and maximises your return.
Facebook, Instagram and Google are great platforms for retargeting those customers that got away on the first attempt, as is email marketing. Utilising marketing automation tools like those by platforms like Hubspot and MailChimp make the job a lot easier.
6. Google, Google Google
There is soooooooo much that comes under the Google umbrella. Organic listings, Google Ads, Google Remarketing, Google My Business, Google Reviews. The list goes on and on.
While SEO is the long game, there is no point doing all that work if you haven’t started with the right platform.
We can help you pull together and your Google products and give you a leg up over your competition.
Happy NewyYear – here’s a gift from us!
There is no better time than today to launch your next (or first) foray into the digital marketing world. Let’s kick you off with a free website audit. Contact us today to claims yours.