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Branding

What will 2019 digital marketing trends look like?

We already know that consumers buy from brands that they know, like and trust. Your website branding needs to not only reflect the right look, but it also needs to relay your companies values and how you want to be perceived as a business.

Here are my tips to make sure you are getting the best from the images on your website.

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optimise images for web
Search Engine Optimisation

Rules to optimise images for your Website SEO

With Google moving to mobile first indexing and putting a high importance on making the user experience faster, making sure you optimise images is as important as ever for your SEO.

Here are my tips to make sure you are getting the best from the images on your website.

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multi-format-seo-content
Search Engine Optimisation

10 steps to make sure your SEO is competitive

Since the advent of Google just over 20 years ago, there has been a lot written about SEO and getting your website to rank. The problem is, most of them have been trying to game the system, which is against the whole purpose of using Google in the first place. Here is how to do SEO the way Google wants you to.

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How-to-write-great-web-copy
Search Engine Optimisation

How to write great Web Copy for SEO and User Engagement

Anyone can write a few paragraphs in a blog, but how do you make sure that your users want to read it? Here is my advice for writing simple, engaging and informative web copy that also meets all the rules when it comes to SEO.

In this blog we will cover the ins and out of making your content relative to the Facebook and Instagram platforms.

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Mobile Friendly Website Design
Search Engine Optimisation

Mobile friendly websites are a must for your Google ranking

Mobile friendly websites are nothing new, but it still amazes me how many companies still don’t have this simple SEO requirement right. With the ranking changes that Google is implementing in July targeted at making the internet faster for everyone, not only do you need to have a mobile friendly website, but it needs to be fast as well.

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why website speed is so important
Search Engine Optimisation

Why is website speed so important for your SEO?

Website speed is a critical part of the user experience. It has been proven that bounce rates increase when a page takes too long to load, which means lost leads and lost customers. Google is on a mission to make the web faster for everyone which could also mean negative impacts to your SEO.

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Important Google SSL changes
Search Engine Optimisation

Important: Google SSL Certificate Changes

From July this year Google will make the assumption that all websites have SSL encryption in place, and will warn users off websites that are not secure. Not only are they doing this but not having SSL security on your website may impact your SEO ranking. Make sure you are ready.

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